(1) A good TV with oodles of channels. It's quite surprising how many higher-end hotels lack this. I know, it's their way of getting you to pay for movies. Nice idea of "service" there. Anyway, "Free DirecTV In Every Room" seems like a marketing plan waiting to happen, doesn't it? (2) A hot tub/ sauna/ steam room (3) A fridge. Sticking a bottle of milk or Coke in an ice bucket doesn't cut it. (4) A public computer in the lobby, free for guests to use. I don't travel with a laptop -- not worth the hassle for me -- but it's nice to be able check my e-mail, credit card statements, etc. once in a while. You don't need the most sophisticated computer here. Why don't more hotels offer this? (5) Laundry machines, when I'm traveling for several days and have only a few changes of clothes Funny how 2* properties are nearly universally better at these things than 4* places are. I've learned any advertised "free continental breakfast" can be a crapshoot. I've seen more than my share of plastic-wrapped muffins, rock-hard bagels and "orange juice" that's essentially colored water. I don't eat breakfast anyway, so it's not really a priority. A lot of times I travel to hike in mountains, and have no use for fitness machines when my plan is to use Mother Nature's really big ones. This is also why (2) is a priority at the end of the day.