I'm not especially good at Priceline bidding strategies, but I am a San Diego local, and I can advise on locations. San Diego, unlike most resort towns, doesn't have a pleothra of hotels on the ocean. Carlsbad-Encinitas-Cardiff: These hotels are located 20-30 miles north of San Diego (and Sea World), but are likely to be close to the ocean. The comunities are sleepy, but homey, and very friendly. There will be little (if any) nightlife. Lots of emphasis on "lay back and relax". There is a train that runs down the coast that will drop you at downtown, and have access to busses to airport, seaworld, downtown, etc. Coronado: Both known hotels are on the bay, but very nice. (Read my "bay vs ocean" diatribe, below.) There is a ferry that goes across the bay, from which you can access busses to the airport or seaworld. Downtown is ripe with nightlife, and Coronado will have coffee shops and bars open until 2am. Del Mar: Virtually the same as Carlsbad-Encinitas-Cardiff, but not as far away. Downtown San Diego & Harbor Island: My personal preference, with loads of nightlife and all hotels in prime spots. Bus or train to anywhere in town. Plenty to see and do. This is where I'd stay. Most hotels aren't on the bay, but are within walking distance. Escondido - Vista: Inland, far from anywhere (for your needs). Miramar - Rancho Penasquitos: Ditto Mission Valley: Centrally located, locally called "Hotel Circle", a central location for folks with a car, but virtually unreachable by bus. Point Loma - Shelter Island - Old Town Rancho Bernardo: Inland, far from anywhere (for your needs). San Diego Coastal: Farther north, but I believe there are actually a few hotels with ocean views / walk to ocean. Many hotels on Mission Bay. Our transit system in San Diego is horrible, but it could probably be arranged to get a bus or something to the airport, or to Sea World. (Sea World is close to many hotels on Mission Bay, but not close enough to walk. Perhaps a $10 taxi ride, each way.) Sorrento Mesa: Of limited use for your needs. Obviously, I reccomend downtown. The caveat is that it is Bay-side, not ocean-side. The bay looks like a lake. No crashing waves, no sandy beaches... mostly shipping ports and big buildings. Still beautiful, don't get me wrong, but my Mom is into the ocean, and the bay just won't substitute. F'rinstance, you can't lay on the sand and read a book on the bay. It's mostly parks and concrete. :-) For prices, I usually take the hotwire price, subtract 30%, and start there. Hope this was in some way useful. I'm happy to answer any more questions that you may have. I apologize for spelling mistakes, I can't find a spellcheck in here, and I'm just too lazy to put it all in OpenOffice. :-) Best of luck.