Priceline Hotel: 3* Dallas (Irving-Las Colinas) aloft Las Colinas

[Jax4]

NEW HOTEL - not listed on Priceline hotel listing for Dallas/Irving-Las Colinas

Hotel opened on or around October 14, 2008, first Aloft in Texas and the first of 3 in the Dallas area by the end of the year

I was bidding 2.5* in Las Colinas attempting to secure the only known 2.5* property: the Holiday Inn Express (formerly Amerisuites). Bid $37, 39 & won the $40 bid on the 3rd attempt with this 3* upgrade. Yet to stay at Aloft, a W Hotel brand. Direct booking rates are $80.96 or $93.11 inclusive/night prepaid or $89/$102.35 for the period. Mid-week rates much higher, of course, around $159/night plus tax. Several promotions underway.

Aloft Las Colinas

Irving - Las Colinas

122 East John Carpenter Freeway

Irving, Texas 75062

972-717-6100

Your Offer Price Per Room, Per Night: $40.00

Subtotal: $120.00

Taxes & Service Fees: $25.96

Total Charges*: $145.96

[thereuare]

Congratulations on your win!

This new Starwood brand looks interesting and it will be interesting to see how it plays out. Hopefully starwood will make their brands a bit more distincitve than other company's have done (just how much difference is there betwen some Holdiay Inn and Crowne Plaza properties, both under the ICHotels brand), and aLoft will be a different experience than the other brands under the Starwood umbrella. Looks like the goal is to be an economical 'W Hotel' while continuing to maintain the 'hip-ness' of the W... if they can pull it off (and i hope they do) seems like it would be a good business plan. The coparison may be a stretch, but could it perhaps be an 'upscale Pod NYC' which at one point was described as "W Hotel meets Hostel"? :)

Thank you for using our PRICELINE link and sharing your win with the board, helping us add this property to the Priceline Hotel List.

Please let us know your thoughts up on you return.

Enjoy your stay.