No doubt, this has become an interesting thread, but whether "the negotiator" is offed in a bus crash or makes it out alive, hotels will still have unsold rooms each night. Selling these off via opaque sites such as PRICELINE or HOTWIRE or some of the more recent entries brings incremental revenue to a property for rooms that would have sat empty. It increases occupancy levels and the added room revenue covers variable costs while driving business to the bar and restaurant, myself excluded! :P By not identifying the name of the property beforehand, the hotel can sell rooms below discounted government and corporate rates and not upset these large customers. mbstone: As for the shop and compare side of PL, this is a great idea for folks who are intimidated by the bidding process or for those who have bid unsuccessfully. It allows PL to capture this business that might have gone to Expedia, Orbitz and others; the traveller still needs a room, PL figures why let them walk? Also, I would not place much credence in an email generated by some customer service robot in Mumbai. As for PL not making money on your $60 bid, I would say if your previously rejected bid was $59, PL will only make their booking fee margin. But don't forget, this is an automated transaction and requires very little in the way of labor, so if they make $6, that's 10% in my book. I think travel agents make (or made) 15%. Frequently, I will check out using the interactive system on the TV and occasionally I can find out what PL remits for room and tax for my stay, in some cases the difference is 20% of my final price charged to my credit card. My only regret is after using PL for about 7 years, booking hundreds of rooms, saving myself thousands of $$ with the help of this great BetterBidding community, that I didn't buy PRICELINE stock. I seriously doubt they will change their business model and give up Name Your Own Price. However if they did, I am sure someone else would pick up the slack. Capitalism has a way of inviting competition which makes things better.