There may have been some naive people who had hit this deal and believe that that is what it was - a great deal. But the majority of us, here and on FT, did not accidentally hit this deal. We learned about it on these sites, where the possibility that this was an error was largely discussed, including the chance of the whole thing being voided. We made an informed decision to go for it because there would be no downside if cancelled, while the upside would be a tremendous indulgence if honored. It is very unfortunate that Priceline/La Quinta took almost four weeks to contact us, since they surely realized right away that something had gone very wrong. So they're jerks. There, we said it. Now let's move on. Someone goofed badly. The potential damage to them is substantial. It behooves us to accept their apology and let go. If you or I ever made such a terrible mistake, we really would like to be excused, wouldn't we? And although Priceline will not let us get out of reservations where we book something we didn't intend, I'm sure that if you accidentally bid $1000 instead of $100, they will work with you. At the very least their guarantee will refund you the difference between published rate and your excessive bid. I have no problem with Priceline cancelling two of my bookings. I've already promised my first reservation to a couple of friends so I'll keep it, but if it were not for that - I'd allow PL to cancel that reservation as well so that they would not incur any loss at all. It would be the right thing to do. It would be nice of PL in this circumstance if they allowed us more options, to show some good faith. For example, I think it would be perfectly reasonable for them to offer to change the reservations (with no increase in price) to another area hotel where $25 is not too outragous, like the Hilton Garden Inn, Holiday Inn Express, Courtyard, etc. As for contacting the AG or BBB, I don't think they'll do anything about it. Contacting the media will just give PL publicity. The public will take note of the one-time error reported, yawn, and go on to check out PL's website where the've just heard that people are getting awesome hotel rates. Finally, this was a big mistake that had to be corrected. I don't believe that PL will allow abuse in the form of hotels arbitrarily voiding reservations just because they miscalculated their inventory levels and want their rooms back to resell higher.