Stayed one night at $105 (had 2 rooms). All I can say is WHAT A BARGAIN! I really felt that I got more than my money's worth. Initially I was concerned that the location of this would be out of the way from the action, but the hotel is located just far enough out of times square to make the streets less congested and quieter but still within VERY easy walking distance to the very center of Times Square , Rockefeller Center, Radio City, Central Park even. (Very easy means with 2 kids and their grandparents - not the quickest bunch) , The hotel is located on 7th and 52/53rd, which is one tiny block off Broadway. Subways are conveniently located all around, many different lines as well. Restaurants are plentiful. The hotel itself is very nice. The lobby looked very clean and upscale. The receiption desk was pleasant and quick and easily accomodated our request for double beds and rooms near each other. We were able to check in at 12:00noon, as well. No mention of priceline was made. (Though at checkout, the bill slipped under the door did say "priceline") We were on the 28th floor and I'm going to guess that this was a former smoking floor as it did seem a bit stale. The hallways could have used some vacuuming, but I'm not that picky. The room was nice, clean, but small. The double beds were TINY but extremely comfortable. And with 2 beds in the room there was very little room to walk around. But what the room lacked in size it made up for in cleanliness. The closet was large enough to stow all our bags. The bathroom, while also small-ish, was very clean and well appointed. The biggest issue, is that they've installed countertop/desks along the along the windowed wall. It completely covers the air conditioning unit, which is located underneath, though there is a vent in the top of the counter, but it makes air circulation very difficult. We propped up the vent on the desk and that made it better. The 2nd room had no such trouble. On the 2nd day of our trip we left our bags after checkout in their special 'luggage' room - for $3.00 a bag! Don't know if this is a new trend for hotels or what, but I was a bit surprised. But still convenient. Overall, I was quite happy with my stay there. I would never have a problem if this hotel came up for me again in another bid, and I would certainly recommend it to anyone.