We just booked a room last night on PRICELINE. We entered in a 4* hotel in the Beverly Hills - West Hollywood CA area for 3/31/11-4/3/11 (3 nights) and got it for $125/night. We ended up in the Intercontinental in Century City. We were hoping for something a little closer to the London which is where our event is but $125 is 50% off what the website is selling rooms for, and the reviews look great, so we're happy with how it worked out.