I just got this same hotel for a great price ($1 per night more) :) Started bid at $26 for 2.5 *s everywhere in Jacksonville minus beachfront. Rejected but offered re-bid for a suggested $6. Bid $28 (added beachfront) and got it for three nights 2/27/10 through 3/2/10. Used this site's PRICELINE link. Thank you!