Although, I got a good rate, it will increase because of the Serrano's "Urban Fee" of $22. Not happy about that. They should just include the fee in the overall rate. That way there are no surprises and patrons will not feel nickeled and dimed. Why do you want to make your customers feel that way? Just include it in the rate and look at all of the "free" services you provide -- yes, I would feel much better about that rather than being angered by having to pay your mandatory fee. Next time I may have to omit this zone when Priceline bidding, although, what other downtown SF hotels charge a similar fee?
