Still not sure if this is an amazing deal or not. I've used Priceline many times to stay in downtown Toronto before, and have always ended up with the Sheraton, as cheap as $65 and no more expensive than $80. This is my third straight night bidding for a hotel in that zone for that particular weekend, and I finally got something accepted tonight. It's the weekend of the Virgin Music Festival (Oasis, Foo Fighters) at Toronto Island Park, so we absolutely had to get something downtown. Anyways, here's how my bidding went: Night #1 - Started at $55 and went up in $2 increments, each time adding a re-bid zone with no *4 hotels. FYI, that is every zone except for Vaughan/North York & Airport/YYZ. I think it ended up being 9 total bids. Nothing. Night #2 - Started at $70 and went up in $3 increments, to a final maximum bid of $95 (the final bid I upped an extra $1 to take it to the nice round number of $95. Woo-hoo, big spender!). Nothing again. Night #3 - This time I started at $80, and went up using the same $3 increments like I did the night before. Finally accepted at $104 per night, after the last possible bid using my strategy. Someone tell me I got a good deal! I am not used to paying this much for a hotel in this zone, but it's gotta be because that weekend is going to be crazy downtown. Also, the cheapest rate on their website is $249 per night, so I still saved over 58%. Pretty happy with the hotel selection also. So yeah, that's my story. Thanks to all who have posted previously and helped me figure out the best strategy for getting a good deal on hotels. Cheers.