Was looking for a 5* in the London (Mayfair-Soho) area. I was surprised to get the Marriott Park Lane as the only 3 hotels Priceline lists as purchasable at the 5* level are the Intercontinental Park Lane, St. Martin's, and Sanderson. 07/03/08 to 07/06/08 is high season and coincides with the finals at Wimbeldon so I knew it probably wasn't going to be cheap, but wanted to book early rather than waiting until the month before. Started at $150 - given a counter offer of $282 immediately. Continued at $155/165/170/175/180/185/190/195 Restarted at $200 a few days later - given counteroffer of $284 Continued at $205/210/215/220/225/230/235/240/245 Restarted browser at $250 - given opportunity to increase price by $25 to rebid at the same location (without adding). Declined the offer and continued: $255/260 - win at $260/night at the Marriott Park Lane. Marriot online average rate was closer to $600/night for that time period. Although the location is further than I had hoped based on the three 5* Priceline hotels being offered (I wanted to be as close to SoHo/OldCompton as possible), I'm happy about the additional amenities offered by this hotel that the other hotels didn't offer, including free access to a boutique-style pool and fitness centre. Marriott's website also listed my reservation immediately on their website and allowed me to modify the reservation to reflect a guarantee for king-sized bed and non-smoking, which saved me from having to call the hotel directly. I'm happier with this win, than I think I would have been at the Intercontinental, which is what I had been expecting given it's relatively low 'buy it now' cost of mid $300's/night but poor Tripadvisor reviews...