I'd had unsuccessful bids up to $115 in the day for this area and also in a seperate bid in the Mayfair soho area for 4* For this bid I first went in at $125 in the Mayfair-Soho section for 5* ( i know, not happening) it was rejected Then i went in at $130 in the Mayfair Soho AND the City London Bridge at both 4* and 5* and was accepted at the Hilton London Tower Bridge ( the one i wanted!) With taxes and fees its approx $160 I might have been able to get it for around the $125 if I'd started in the London bridge region at that price, i just thought I'd give the Mayfair region a shot first at 5*