I first tried $75 a night for the Westminster region, which I heard was convenient. I also wanted to get Rubens on the Palace. I didn't get it, but was offered an option to rebid at $97. That was more than I wanted to spend, so I went to my second choice - Bloomsbury/Marble Arch. Based on other posts, I knew I'd probably get a Thistle hotel, so I bid $70, and got it. I've read some mixed reviews of the Thistle Bloomsbury, so I have my fingers crossed. On the plus side, it's in a great location.