Bidding spanned over like 5 days.. started with a crazy lowball price of $50. My days were flexible, and after 2 days, I discovered that shifting my vacation from 8/12 - 8/16 to 8/15 - 8/19 guaranteed me the Westin (my preferred hotel), as the Founders Inn, the other 4* hotel in Virginia Beach, had no rooms available for those new dates. (I learned this by searching for 4 star hotels on PRICELINE with my new dates, Founders Inn wasn't in search results. I confirmed by using the reservations process on the Founders Inn site itself, it said rooms were not available for those dates) Armed with this knowledge, I had like 8 rebids to try to land the Westin. I started with $80, incrementing by $5 each attempt, and was finally accepted at $110. A little higher than I thought I would get it, since the last 4* bid was won at $90 for the Founders Inn, but I guess I'm the first to win a bid in August.