It took me a few tries to get this. I first started with the Mayfair/Soho district, 4*, bids of $90, $95, $98, $104 all rejected, sometimes counter offers of $191 or $131 given. Then I decided to try Bloomsbury/Marble Arch as read that it was a little cheaper but still a good location. Tried $85, $92, $95, $98, $100 (some combined with Mayfair/Soho to get rebid). Counter offers of $131 and $121 were given on some bids. Hope it turns out to be a decent hotel as I've read a few reviews that were not too favorable, but that's the chance you take with Priceline I guess!