Opened PRICELINE via hotel search on BB. Could tell there was a 3* in Oxford, but wanted a hotel in Jacksonville. Bid $55 for 3* in Oxford just for grins. It was declined, and Priceline proposed an immediate rebid of $73 (without location or star level change). Left it at 3*, added Jacksonville (which I knew had no 3* to offer) and bid $65. Accepted. A little further away than we wanted, but a nice facility for the money. Might even be able to get it for less than $65.
Thanks, BB, for this very helpful website!