Got the Sheraton through Priceline. Could have done better further out, bit I wanted to stay downtown. I started at $50 and eventually, through adding zones, including star level of 3, and also using a few bidding session 24 hrs apart, increased my bid to $55, $58, $60, $65, $70, $75, $78 and $80 before getting the Sheraton at $82. The Sheraton lists for $119 on the big travel sites, and I'm pretty sure it's the unnamed 3.5* hotel offered for $93 on Hotwire . The 29th of August is the first move in day in the dorms at UW Madison, so there's a supply and demand thing going on. So not as big a PL discount as usual, but still saved some decent $$ and I'm happy. Thanks BB!