I would not have bid $70 for 2.5*, so I think it is misleading to describe this as a $70 bid. Time on this reservation was short, and there weren't any zones to play around with, so I didn't have much available for rebids. Otherwise, I would have started much lower. The "Bonus Cash" is a gimmick, being virtual, not real, money, and I'm sure Priceline is not forking over any extra $30 to the hotel, probably more like $10 or $15, if that, making this, in reality, (maybe) a $50 or $55 bid. On a few occasions I have seen the actual hotel charges, and sometimes they are substantially less than my bid. In such a case, Priceline pockets the difference, in addition to their stated fees, so you can be sure you are not realizing the full "value" of your Bonus Cash.